Post Purchase Evaluation Process

Post purchase Evaluation Process Carlie Higdon MAN105 March 9, 2013 Professor Dana Adams Consumer post purchase evaluation is generally affected by pre purchase expectations, The consumer usually does some sort of research to compare prices and such before making a big purchase, a house or a car for example. And the evaluation is whether they are happy or not with what they bought. What is cognitive dissonance (mental discord) you may ask?According to (businessdictionary. com) cognitive dissonance means State of psychological tension arising from incompatibility among a person's attitudes, behavior, beliefs, and/or knowledge, or when a choice has to be made between equally attractive or repulsive alternatives. It boils down to one of those â€Å"Why did I buy that for? † moments. Commonly known as â€Å"Buyer’s remorse. † Let’s see as a personal experience of me having cognitive dissonance.I guess it would be the spear of the moment impulse buys. You know the stuff they put buy the cash registers in stores. I end up getting a lot of that â€Å"As Seen On TV† things at Walmart. Last thing would have to be the â€Å"Bark Off. † Doesn’t work, the dogs just barked at it. I threw it away. But, I was like I could have used that money for something better that I could have actually used. Two products that can cause cognitive dissonance would be a house or a vehicle.Because if your not happy with your purchase that is two things that are hard to take back and get your money back. Now how can marketers and consumers reduce cognitive dissonance? One word â€Å"COMMUNICATION. † Just by the marketers’ talking to the public they can get a better idea of what the consumer wants and needs. References http://www. businessdictionary. com/definition/cognitive-dissonance. html#ixzz2NCPjUHpu

Discuss how Arthur Miller suggests dramatic conflict at the beginning of the play ‘Death of a Salesman’

The beginning of any play is vital to the storyline, as it gives an audience or reader initial opinions on the characters' personalities; it also gives information on the setting and atmosphere surrounding the play. ‘Death of a Salesman' begins with very precisely detailed stage directions. Dramatic conflict is immediately suggested by the melody ‘played upon a flute' which suggests softness, dreaminess creates an almost romantic atmosphere, and this dreaminess created in sound is in contrast with the ‘towering, angular shapes' representing suburban New York City. There is also a very noticeable contrast between countryside and cityscape involved in the music, as the music is ‘telling of grass and trees' while there is an ‘angry glow of orange' on the stage. This contrast in the visual aspects of the play emphasizes any conflict between characters during the play. The house is presented as ‘small and fragile-seeming', dwarfed by a wall of apartment blocks which contribute to the trapped and somewhat claustrophobic atmosphere created before there is any dialogue in the play. The initial word of the play, spoken by Linda, the wife of Willy, is said with trepidation, therefore Linda is expecting there to be a problem, and this is the first sign on conflict within speech. Willy reassures her, however Linda still appears to be anxious and is expecting there to be something wrong – ‘did something happen?'. Linda seems to be very hesitant with her speech and she tends to speak ‘carefully' and ‘delicately' as if she is afraid of what her husband, Willy, is going to say to her. Willy makes a reference to a time before the area in which he lives has changed, and when there were ‘two beautiful elm trees' – this suggests that Willy has not fully adapted to the way his area has changed, this also emphasizes the contrast between the natural countryside and the cityscape. At this point; Miller establishes Willy as a troubled and fairly misguided man, it appears that Willy is a dreamer at heart, and wants to be successfully, however it appears that Willy is mainly unsuccessful, and it could be argued that Willy may have lost his enthusiasm and had some of his dreams tainted by the fact that he is now in his sixties. Linda, in contrast, displays much less intensity than Willy; she is quite dependable and extremely kind, attempting to smooth out conflicts that Willy might have encountered. Linda has a similar dream for an idealized past, but has learned to forget about her longings. The fact that these two central characters have an entirely different outlook on life is an indication of future conflict between the two of them. Another large conflict is between Willy and one of his sons, Biff. Conflict between these two characters before Biff appears on stage. Willy seems to think that Biff is a ‘lazy bum' – this could be due to Willy seeing himself as hard-working and has criticized Biff – Willy asked ‘if he was making any money' which was seen as criticism in Linda's eyes. The mention of this criticism seems to have brought tension in speech between Linda and Willy – Willy becomes ‘angered' due to Biff's inability to live up to his father's expectations. There is a major conflict between dreams and reality, which are juxtaposed against each other throughout the play, and are introduced at the beginning – Willy is at the bottom of the hierarchy in a capitalistic world. He owns nothing, and he makes nothing, so he has no sense of achievement. Robbed of this, he develops the theory that if a person is fairly popular and has a fair deal of personal attractiveness, then all doors will automatically be opened for them. Willy built his life around these dreams. These illusions replace reality in Willy's mind. He tells lies to his family about how well liked he is in all of his towns, and how ‘vital' he is to New England – ‘I'm the New England man'. In my opinion, the reason behind the conflict between Willy and his family is his outlook on life as a whole, particularly his inability to confront life with genuine integrity and faith in himself, all faith and self confidence he may appear to have is false, and his lies could arguably haunt him, this is because he has the wrong perspective on the way he should be living his life and has a certain longing for things to very different, he has grown to be very unhappy within himself, and about what his lifestyle (his home, his area) has become. The beginning of ‘Death of a Salesman', therefore, is a play in which we see a number of central and significant themes being developed immediately with the help of Arthur Miller's use of techniques such as setting and symbolism. These themes include inadequacy and lacking awareness of reality. The exploration of the theme of failure within a successful society is something which has relevance for those who believed in ‘The American Dream'.

DIVIDEND POLICY Essay Example | Topics and Well Written Essays - 750 words

DIVIDEND POLICY - Essay Example The management increased both the interim and final dividend throughout the four-year period. In 2007 the company paid an interim dividend of 6.5p which increased to 6.75p in 2008, 6.9p in 2009,7.6p in 2010 and finally 7.9p in 2011. For the case of the final dividend, the amount paid in 2008 was 13.5p, which was increased to 14.1p, 16.2p, 16.85p in 2009,200 and 2011 respectively (Associated British food, 2011). This is attributed to the increasing performance and profitability together with the increase in the performance of the general economy. Since the economy recovered from the recession and the inflation rates reduced, the company realized a reduction in the cost that made it post positive performance. The improving global economic performance also resulted in the increase in the sales turnover and improvement in ABF cash flows (Associated British food, 2011). Since the payments of dividends depends on the availability of cash flows, an increase in the cash inflows would result into an increase in the dividend that can be distributed to the company. Several theories have been developed o elucidate the relevance or irrelevance of dividends decision on the value of a firm (Lease, 2000). Modigliani and Millar dividend irrelevance theory asserts that dividends have no effect on the firms value in a perfect market because dividends are paid out of earnings and therefore whether distributed or not, it does not affect the firms earnings. Dividends have no effect on both equity and cost of equity (Baker, Powell & Veit, 2002). The bird in hand theory was also developed. According to this theory, dividend payments affect the value of a firm since investors are sure about the dividend earnings than the expected capital gains, which they consider as a bird in the bush (Miller & Kevin, 1985). The tax preference theory on the contrary claims that investors will prefer capital gains to the dividend because of the tax advantage associated with the capital gain. Since divi dends attract higher taxes, investors will prefer capital gain. The signaling theory further argues that dividend payment is significant in a firm’s investment decisions because it acts as a signal to the performance of the company. A company with high dividends is said to have better future prospects hence this will attract investors; the theory is based on the assumption that capital markets are imperfect and investors have different levels of knowledge (Benartzi, Roni & Thaler,1997). Before selecting a dividend policy, company managements must take into consideration the likely impact of their dividend decisions. Dividend decisions of a firm are important, as it can be use in influencing the value to the shareholders. In paying dividend, firms will considerer several factors. First, the dividend policy can be determined by the financial requirements of a firm. A firm that has several positive investment projects may decide to increase the proportion that is retained to inv est in the positive projects (Baker, Powell & Veit, 2002). Retention in this case provides the capital required to undertake the positive projects. Secondly, the dividend policy can also be determined by the nature of the company’s earnings. A company that realizes stable income in the financial performance can decide to increase the amount of dividends paid because of stability in the earnings whereas those with fluctuating incomes may reduce the amount of dividend distributed to the shareholders (Clayman, 2012). Moreover, firms’ liquidity also affects its dividend policy. A firm with better cash flows and which is liquid has the ability to make large dividend payments than that is not liquid. This is because dividends are always distributed out of cash and is therefore determined by the

Knowledge Communication and Sharing Coursework Example | Topics and Well Written Essays - 2500 words

Knowledge Communication and Sharing - Coursework Example Introduction Knowledge is a critical component that provides sustainable competitive advantage in this dynamic business environment (Demarest, 1997; Wang and Noe, 2010). However, in this knowledge economy managing organizational resource of knowledge is an important challenge facing the top executives. Dissemination of knowledge among the members of a team, unit or department entails that individuals and departments become involved in the process of knowledge sharing (De Vries, Ven den Hooff and De Ridder, 2006). Various studies have been conducted highlighting the benefits of knowledge sharing (Wang and Noe, 2010), the importance of trust and shared values in knowledge sharing (Willem, Buelens and Scarbrough, 2006), the role of team leaders in facilitating knowledge sharing (Lee, Gillespie, Mann and Wearing, 2010) and the high cost of not finding information (Feldman, 2004). At the same time there are debates on whether formal networking is preferred over informal networks that have now become ingrained into people’s lives. This is a qualitative research based on the findings of previous studies motivated by the numerous social media tools that facilitate knowledge sharing. The research question that would be addressed in this report is whether informal networks facilitate enhanced knowledge sharing than formal procedures. ... It also means to collaborate with others to solve problems, develop new ideas or implement to policies and ideas (Wang and Noe, 2010). Knowledge sharing is the process where individuals mutually exchange their tacit and explicit knowledge and jointly create new knowledge (De Vries, Ven den Hooff and De Ridder, 2006). Knowledge sharing can occur through different means such as written correspondence, networking, face-to-face communications, documenting, organizing and capturing knowledge for others. While knowledge is the key to effective competition, knowledge has to be managed in a systematic manner to achieve the desired results, claims Demarest (1997). All companies have knowledge economies within the organization but to be useful knowledge has to be distributed and shared to increase company performance. Demarest describes the four stages of knowledge which include discerning knowledge, choosing a container, dissemination and the use made of knowledge. In addition, the entire pro cess has to be supported, managed and measured. Demarest also describes four categories of knowledge – imperative or cultural, predictive or having a pattern, bound by rules and prescriptions for performance. Factors that influence knowledge sharing Wang and Noe (2010) endorse that the success of knowledge management initiatives depends upon knowledge sharing. While an organization may invest in training and developing its employees, how expertise and knowledge is transferred to novices who need to know is equally important. Through a narrative review of the existing literature Wang and Noe and highlight the importance of knowledge. The authors highlight the difference between knowledge sharing and

Data Analyses Research Paper Example | Topics and Well Written Essays - 750 words

Data Analyses - Research Paper Example Almost 95 % a vast majority turned out to be as a full time student with only 5 % studying as part time students. When question was asked regarding their drinking habit on campus 48 respondents out of 58 said that they don’t drink on campus however 9 respondents said they rarely drink on campus where as only 1 respondent said that he/she drink occasionally. When respondents were asked regarding bar on campus and how would it affect the school’s social atmosphere and help in reducing the stress amongst students? The answers were of split nature few endorsing it few going against it and few chose air of finality or stayed neutral. The facts and figures regarding this question are, 17 respondents strongly opposing the idea of campus on bar on the other hand 11 respondents were strongly supporting this idea. Furthermore 6 respondents believe that its impacts would not turn out to be fruitful so they opposed it by demonstrating and marking no in questionnaire however 20.7 % (12 respondents) were unsure so they remained neutral. The final 12 respondents out of 58 were confident that bar on campus will help students to reduce stress and there is no harm in it. 16 students out of 58 were confident about allowing 2 drinks per day which also makes them majority, however 15 respondents believe that only one drink should be allowed per day, 11 respondents have different ideas they believe that this intake should be raise up to 3 drinks per day while 13 respondents were against all restriction claiming that there should be no limit on drinking per day for students. There were quite a few alternatives that come across while performing research. The first and foremost was that the school should focus on promoting sports and other extracurricular activities rather than opening bar on campus as this will shift students focus towards other things, another alternative was regarding

Psych 1010 out of class activity 3 Essay Example | Topics and Well Written Essays - 750 words

Psych 1010 out of class activity 3 - Essay Example Normally, whenever I sit down, I usually tend to relax and slouch so that whenever I am tired, I have the tendency of lying down altogether. However, when I sit down to do a task I usually sit up straight with my shoulders up. Whenever I watch television or work in front of the computer, I typically sit on the couch or my bed with my legs crossed. On the other hand, walking for me is usually not too fast nor too slow but within the normal pace and I observed that whenever I walk, my toes are at an angle probably at 80-85 degrees. At a faster pace, whenever I am in a hurry, my toes tend to make a 90 degree angle with my heels. My free hand/s sway at an alternate manner with my feet loosely on my sides during a normal gait and tend to have longer sways when my strides are longer during a hurried walking movement. Altogether, my back is usually straight and my face focused forward so that most often, I am not able to notice the faces of those whom I meet. On the first day of my experime nt when I was sitting in front of the computer accessing my ‘facebook’ account in a relaxed mood, I observed that my shoulders were bent down. Looking at the pictures of my friends, I tended to sit up straight whenever I see images that amuse me or give me a happy feeling. Seeing the number of notifications, I got a mixed feeling of wondering who might have been making comments on my pictures and the excitement of knowing what my friends thought about them and this also kept my posture abreast. Being perked up and remembering to experiment on my emotions, I consciously bent down my shoulders and sought for my best pictures. My posture did have an effect on my mood, making me seem to have no interest in the pictures I was watching. There is this favorite picture of mine that really makes my day and when I came to it, my feelings lightened up making me smile and attempt a straight position but I intentionally kept my shoulders down and I noticed that in a few seconds, I l ost interest in looking at my picture and reading the comments. During the second day of my experiment, I was feeling quite gloomy. It was one of those days when one really seemed to have woke up on the wrong side of the bed so this caught an interest in me to see how one’s posture would really change one’s state of mind. I do not exercise but this morning I did a little stretching because simply straightening my back did not work as it seemed like a tough job to maintain a straight posture. I then stood up straightening and extending my clasped hands forward feeling my muscles stretch then made a bow position of my back while raising my clasped hands. Maintaining the position of my clasped hands, I bent to the right then to the left, feeling the little ache in my muscles and then I reached my clasped hands to the farthest it could go to my back, then I repeated the whole process three times. After which, I made three quick stretches on my shoulders, moving my arms for ward and then backward. I sat down and observed myself. There indeed was a change. I was feeling livelier and even almost unconsciously looked forward to what I was going to do during the day, stopping to think of the necessary things I have to accomplish and what other things I can do to make my day even better. In most part of the day, I tried to remember to take note of my actions and emotions and it did not turn out bad but actually, the stretch in the morning seemed to have worked a

Food Safety Management Essay Example | Topics and Well Written Essays - 2500 words

Food Safety Management - Essay Example Hazard analysis critical control point (HACCP) has emerged as a popular system of safety management and has become pivotal to securing the safety of the food supply and battle against the escalation of food borne disease.(Taylor and Taylor 2004).However as the instance of the Potter Foods example shows that small and medium sized businesses have found the entire process a "bureaucratic nightmare", and find the whole implementation of the HACCP complex and barriers.(Taylor and Taylor 2004).The system has its origins in the first US manned space Programme (Taylor and Taylor 2004 citing Buchanan 1990) and today it is "an operation specific system of preventative control, which identifies, evaluates and controls hazards of significance to food safety". On the facts we have been told that Potter foods has to as a matter of code of practice implement a food safety management system based on the Codex HACCP Principles with in a time frame of 2 years. It has been required that such a plan must cover all microbiological, chemical and physical hazards that might arise from the raw materials used, covering the entire of the manufacturing process, right up to the point of handover to the Customer. It was also specified that any support programmes, with the prerequisites must be effectively implemented with proper result.At this point I would suggest that such documentation must be completed upon a product-by-product basis and my project plan suggests that suitably qualified personnel should be employed to advance this process. Summary of the problem From the case study it is possible to glean that Potter's Foods being a medium-sized manufacturer of chilled ready meals based in the north of England has three large factory buildings dealing with bakery and party food items which are called Bakery, Chilled and Party .We have been told that the seasoning room and the raw material distribution centre are located in the same store and that the Company uses its own transport for work in progress foods or raw materials however it has not been mentioned that the distribution centre or its transport have proper refrigeration as this is very important for HACCP implementation and could be major reason for the foreign body complaints Potter Foods are facing. In the drawing up of the project plan it is pertinent to note that Potter Foods has to keep up its marketing edge as a flexible manufacturer, with low cost production and prompt delivery and at the same time utilise and keep up the customer confidence. It has also been mentioned that Party is an old building and may not be conducive to the HACCP implementation. There is a problem of taking action against suppliers for defective and unsafe food as it has been said that the raw materials purchased have little paper work into them. As mentioned before Potter's foods are having trouble with microbiological counts and poor equipment maintenance and there is consultation at an organised level with in the technical managers and directors. It has been stated that there is a large amount of wastage due to changes in raw materials suppliers and that the timing of the cooked foods and their temperatures is not adjusted for safety. There is also another danger as it has been stated

Communication in Conflict Case Study Example | Topics and Well Written Essays - 250 words

Communication in Conflict - Case Study Example Such conflicts make the employees enter into trouble with the management or higher officials. They may go on strikes or do other sorts of protests. Major conflicts occur when, for example, employees experience gender discrimination, work overload, forced overtime, short deadlines, and no opportunities for promotion, reward or compensation. Communication in conflict is of two kinds, according to Bacal (14): cooperative communication and conflict-provoking communication. Cooperative communication tends to avoid or settle a conflict to â€Å"put an end to it in an effective way† (Bacal 15). On the other hand, in conflict-provoking communication, more energy is spent in resisting to the â€Å"form of the communication, rather than the content† (Bacal 15). In short, it is impossible to hold good working relationship at the workplace when there is not a proper communication platform shared by all employees and the management. It is obligatory for the management to solve confl icts like power struggle, gender discrimination and other employees’ issues through effective communication, if the objective is to achieve organizational goals with good productivity and high performance. Works Cited Cahn, Dudley D., and Ruth Anna Abigail. Managing Conflict through Communication (3rd ed.).

Project Risk Management Assignment Example | Topics and Well Written Essays - 1000 words

Project Risk Management - Assignment Example Project description The new intranet communication system is computer based and it helps to link different departments within the company. This has been necessitated by the fact that the company’s operations have been negatively impacted by poor communication systems. Poor coordination between different departments has led to poor products which do not meet the needs of the customers. This project is anticipated to take six months in order for the new system to be fully operational. Project scope and objectives The scope of the project is to revamp the communication system of Furniture World in order to improve its communication system. The broad objective of the project is to improve the effectiveness of communication among employees so that they pull their efforts towards the attainment of the same goals. The other objective is to improve coordination among the employees so that they are aware of their role expectations. This can significantly contribute to improvement of th e products manufactured. Project overview Basically, a project can be described as a series of linked activities that are carried by an organisation and they are aimed at achieving a specific objective (Hellriegel, 2001). In this case, the aim of the project is to computerise the communication system of Furniture world. ... There is also need to develop software that supports the intranet communication system and there is need to train the human resources to use the new system. The budget for this particular project is set at $2 000Â  000 and it is expected to be completed in six months. Probable risks and their impacts According to Yeates & Cadle (1996), risk in project management is inevitable and it has to be taken into consideration when implementing a project in order for it to be a success. This assertion is also supported by Morris (2008) who posits to the effect that some situations are unavoidable due to uncertainties that may be encountered in the environment in which the organisation operates. In this case the following risks are expected to be encountered during the implementation of the project. Budget constraints are likely to be encountered since there may be need to hire more human resources in the implementation of this project. Jones (2007) posits to the effect that financial risks ar e a major threat to the implementation of any given project since it may fail to reach its objectives. The source of this risk is mainly as a result of poor project management. Resistance to change by the employees is another risk that is likely to affect this project. According to Werner (2003), resistance to change is mainly a result of general fear for the unknown or lack of information about the new initiative among the employees. This can derail the project according to (Rossouw et al, 2003). The other risk is related to lack of technical knowledge among the people involved in the implementation of the project. According to Waring & Glendon (1998), lack of knowledge about a particular project is a risk that may affect its

Comparing and analysing Essay Example for Free

Comparing and analysing Essay The most obvious difference between The Times and The Mirror is the area, the Times is the size of two A3 pieces of paper and the Mirror is only an A3. Tabloids were invented around the 1950s, (a lot more recent than the broadsheet) and are a lot easier to read in tight places, such as busy London trains. The age of the newspaper can be detected in the newspaper name, for example in the Times there is an old-looking font for the name, and an aged logo with Latin on, a classic language. Tabloids smaller capacity also has an effect on the number of words they are physically able to put on a page. Even so, the editors of tabloids, such as the Mirror, over come this slight problem by using tiny font, however, the font is exactly the same size as it is in a broadsheet. A broadsheet uses a wide variety of vocabulary, about 2000-3000 different words; they use very sophisticated English to make the newspaper look as if its sophisticated and refined, while a tabloid uses something of 1000 different words. They do this so they attract their target audience, broadsheets for the supposed intelligent, well-educated public and tabloids for the laid-back part of the public. Also, because of their target audience and volume of the actual newspaper, tabloids are generally cheaper than broadsheets. The Times was 90p and the Mirror was only 45p. The tabloid has a lot more pictures and colour than the broadsheet, but the broadsheet has a lot more writing so I think they should be around the same price, however, prices are not just about the volume or the colour of the newspaper. Broadsheets cost more than tabloids because theyre making a point to their target audience, broadsheets are selling quality whereas tabloids are selling popularity, so the broadsheet sells for more to suggest in depth, truer stories than those of the tabloid. Controversially, the tabloid lowers its prices to suggest good reputation and better prices, this also makes sense if you think of the actual size of each page. If you look at the front page of the mirror, you can easily see that 90% of it is simply pictures, advertisements and two huge, bold headlines. The masthead The Mirror is bold and colour is reversed out, this is so the readers attention will first be drawn to the masthead and the words newspaper of the year below it. In the times, 30% of the front page is advertisements, headlines and pictures. The Mirror has only 3 miniature columns, the rest of the front page is advertising what is actually in the newspaper, for example, Shane Richie, exclusive: the day I wanted to kill myself this is a huge headline accompanied by a large picture of Shane Richie and his girlfriend. By having a celebrity rule the front page of the Mirror, this tabloid is attracting a larger audience than usual because many fans of Shane Richie will buy the paper for the sake of Richie in the paper. The headline also includes the word exclusive which assists this theory by saying only this newspaper has it and this is your only chance to grab it! In the times even the advertisements are expensive, one advertisement is for the best jewellers in New York! The advertisements in the mirror are far from glamorous, there is only a big, FREE sign in the top right hand corner, it promises a miniature i 2 free bet if you buy more than i 2 on sport clothing, not exactly free! But this advertisement really shows you the kind of people tabloids are aiming for, people who are interested in sports and betting. In the times, the front page is dominated by one extreme close-up picture, a face made up of the features of David Beckham and Johnny Wilkinson. This is unusual for a broadsheet, but understandable as its one of the most vivid week-ends of sport in history. Plus, the article on the two sports isnt very long, and the other articles are all about politics and education, these being very typical subjects of a broadsheet. The pictures on the mirror are very simple and are all of celebrities, this is to capture the readers attention and any fans of that particular star will be inclined to buy the newspaper if only for the reason of the celebrity. The photographs are all in very flattering light and pleasing positions, creating a better-looking celebrity than they really are, this also adds to the newspaper opinion. For example, one story on the front page is about Kieron Dyer and the charge of rape against him. It is clear from the picture alone that the mirrors opinion of the case is that Dyer is innocent. The image is a close up of his perplexed and sad looking face, the lighting is complimentary and his expression is one of a worried but innocent man. The mirror could easily of inserted a picture of Dyer looking angry and malicious, but the picture they chose suits the opinion of the story and the emotive language in the head line My rape case hell. In the Times there is only one picture, an extreme close up of David Beckham and Johnny Wilkinson, their faces split in half and carefully joined with the other. This is a very intellectual picture as you can barely tell it is actually two different people, it makes the reader look twice and it shows that even though the story is about sport, it reminds the reader that the newspaper is still a broadsheet and every story possesses an intelligent angle which causes the reader to think. In the Mirror, emotive language is used a great deal to convey their opinion strongly across to their readers, for example My rape Case Hell, this is about Kieron Dyers rape case against him. In the story it gives lots of opinions for Kieron Dyer, it also has a quote from Dyer himself, explaining how his reputation has been destroyed and how he had no involvement in the matter. It uses intense emotive language and only has the opinions of those for Kieron Dyer in the story. It mentions nothing of the girl who was raped nor any views for her case, this just goes to show how strong the opinions of newspapers can be and I wouldnt be surprised if many readers of the mirror believe these types of stories. Another problem with tabloid newspapers is often they exaggerate or completely focus of one side of the story so the other side looks completely non-existent. It is illegal for journalists to write something thats completely untrue, but they can easily get away with a lot in these ways. However broadsheets generally name both sides of the argument, but sometimes they give their opinions as all good journalists do. Alliteration is often used in newspapers as headlines; this creates rhythm and will often remain stuck in the readers head for the rest of the day. Newspapers use alliteration because phrases that have a sequence tend to stick in peoples minds and get passed through people, so soon pretty much everyone has at least heard the alliteration. An example of alliteration from a separate issue of The Mirror would be Dianas daring disguise. This alliteration would be sure to capture the readers attention and may even cause a little humour. Puns are used frequently in newspapers, especially tabloids. After writing this essay, and thinking thoroughly through each point I have made, Ive come to the conclusion that you are more likely to find pictures, advertisements and biased stories in a tabloid, it uses lots of different techniques to make it easy to read. The stories are easily found and the reader and recognise the main stories, whereas you can expect high quality stories and all the same techniques in broadsheet newspapers. However, the techniques used in a broadsheet are used in an indistinct way, so the readers have a choice as to what story they wish to read.

The Marketing Strategy Of Nokia Corporation Marketing Essay

The Marketing Strategy Of Nokia Corporation Marketing Essay Nokia Corporation applied the marketing strategy and helps the organization achieve the maximum profit potential. Marketing strategy is a process that company applies to focus its limited resources on the best opportunities to increase sales achieve the goals of the company and gain the competitive advantages in the markets. Marketing strategy is an important planning that involve the basic and long-term activities of company with the considered of the situation and challenge of company faced and therefore contribute to the companys goals. Actually marketing strategy is one of the functional strategies. The functional strategies are the decision rules or guidelines in each functional area of company. Functional areas that company may implement a functional strategy include research and development, finance, public relation, human resources and marketing departments. 4 Ps of Marketing Marketing is not only about delivered the product or service to the end user, should containing the benefits to the end user. Inside the marketing strategy of Nokia Corporation contain the marketing tool call Marketing Mix which introduced by Neil Borden in year 1953. Marketing Mix is one of the most fundamental theories in marketing area and is a combination of element of company in promoting companys product or brand to achieve marketing objectives and customer satisfaction. The element combination of marketing mix is product, price, place and promotion and was proposed by E. Jerome McCarthy in 1960. Product is the first element in the marketing mix and can consider as customer solution. Product should satisfy the customers need or wants, more advanced is the superiority of the product against the competitor and what advantages the company gain from it products. According to the marketing principle of Philip Kolter, the product should be in three components. The three components were core product, actual product and augmented product. Since the Nokia primary products are mobile telephones and portable IT devices. The core component is the end benefits of product for the buyer. The actual product is the characteristics of product such as quality level, features and branding. The augmented product is the support items of product like the after-sale service, warranty and delivery. On 11 February 2011, Nokias CEO Stephan Elop have announced a new strategic to alliance with Microsoft Corporation. This strategy purposed is to replace the mobile operating system Symbian and MeeGo with t he Microsofts Windows Phone operating system. The Windows Phone Lumia is the major shot of Nokia to winning back a market lost to Apple, Samsung and Google. Windows Phone Lumia had been announced by Nokia as the worlds most innovative smart phone. The features of Lumia are contain the Carl Zeiss lens that can capture blur-free video even in the non-ideal environment condition, the new technology PureMotion HD+ display make the Lumia is the worlds brightest, fastest, and most sensitive touchscreen and the wireless charging that enable customers charge up without plugging in. All of these features are for the purpose of customers convenient and satisfaction when using Nokias products. Nokia also provided after-sale service for customers. If customers facing some problem of products can contact nokia support through the phone or directly visit to the Nokia store and also can give some feedback through the social network such as Facebook and Twitter. Customers also can download games, t hemes, ringtones and wallpapers at Nokia Ovi store. For the products characteristics, Nokia Lumia have more beautiful color and people was said this is to against Nokia biggest competitor; Apple Computer. Inc. This is because Apple product, IPhone only had black and white color. Price Determination of the price of company product is important because this is related with profit of company. When company releases a new product, the price is estimate by the cost and products value and must be aware because it has a great impact to the demand and sales. The basic pricing strategies are market skimming pricing, market penetration pricing and neutral pricing. Market skimming pricing strategy is the process setting the highest price initially based on the product value to make highest profit. After the demand of first group customers is satisfied, company will lowers the price to attract another. The Neutral strategy is process set the price by the general market and competitors prices. The disadvantage is company cant maximize profit although this is the most safety way to compete with other company. Nokia had cut the price of Lumia 900 after Microsoft announced that Windows Phone 7 wont be upgradeable to the Windows Phone 8. Nokia cut almost price almost half is to att ract more demands to clear the store and to cut the cost. Penetration strategy is about the deepest price cuts to make sure company product always the lowest on the markets and mostly apply when new product are release. Price Nokia Lumia 920 in US is $100 less than Samsung Galaxy S3 and $200 less than Apples IPhone 5 and the ATT, second largest telecom operator in US also sell Lumia 920 in $99.99 is less $100 than other Windows Phone 8-HTC 8X. Promotion Promotion is about the delivery of information of product to the several parties through the method such as advertising, personal selling, public relations and sales promotion. Nokia has used its Connecting People since 1992 as an advertising slogan. This slogan meaning is Nokia mobile help people connect with each other wherever near and far in various geographical locations. Nokia also popped up their Lumia commercial on their YouTube Channel. Nokia had sold over 85 million devices and 4.5 million of those are Lumia in the Quarter 4 of 2012. This is because Nokia announce Lumia as a boost for Q4 sales to placing the product in front the media and public.

Discuss the themes addressed in Over the Wall and the devices used :: English Literature

Discuss the themes addressed in Over the Wall and the devices used to express and examine these themes The play ‘Over the Wall’ is very interesting and unique, in that instead of having names for each part, the parts are numbered from 1-9. This removes all pre-conceptions you may have had of the characters. The characters keep changing to different numbers throughout the play; this is to highlight the different types of people in society. Any number can play and the narration may be shared out. The play tells the story of an island community living on an island with a wall running straight down the middle of it. These people like to keep themselves to themselves and continue with life the way it always has been led. They have totally no interest in the wall and all of the questions that go with it. Except for the one! He is the one asking all of the questions and searching for the answers. This quest is not shared at all within the island community and everyone chooses to ignore this ‘nut’. They are all happy to carry on with their daily routines in their pointless lives and see him as an outsider. At the beginning of the play it sounds almost like a fairy tale, â€Å"there was once an island†. It then twists this idea by saying, ‘if you believe it’. However it quickly shows us the real point and meaning of the play. The narrator comments on many different social members in this play and in the first narrator speech he makes a disparaging remark towards the unemployed, â€Å"everyone had a day’s work (which in those times was considered a blessing)†. He also comments on people’s attitudes in general towards the young and the elderly, â€Å"the old were looked after, as long as they didn’t outstay their welcome.† The young also were â€Å"respected as individuals – within reason.† This is so true in modern day societies. The young are not respected because they are seen as immature and the elderly because they are boring and frustratingly slow. The narrator’s first speech ends with â€Å"for, while they were not exactly happy they were not exactly unhappy either.† I think this highlights the fact that people in society are happy with their daily life being very mediocre. We put up with this because we are afraid of change. We sit on the same seat on the bus every day; we have the same routine when we get back from work. There are so many examples of these day to day rituals because we are unimaginative. The characters in the play are stereotyped defined by their language. Discuss the themes addressed in Over the Wall and the devices used :: English Literature Discuss the themes addressed in Over the Wall and the devices used to express and examine these themes The play ‘Over the Wall’ is very interesting and unique, in that instead of having names for each part, the parts are numbered from 1-9. This removes all pre-conceptions you may have had of the characters. The characters keep changing to different numbers throughout the play; this is to highlight the different types of people in society. Any number can play and the narration may be shared out. The play tells the story of an island community living on an island with a wall running straight down the middle of it. These people like to keep themselves to themselves and continue with life the way it always has been led. They have totally no interest in the wall and all of the questions that go with it. Except for the one! He is the one asking all of the questions and searching for the answers. This quest is not shared at all within the island community and everyone chooses to ignore this ‘nut’. They are all happy to carry on with their daily routines in their pointless lives and see him as an outsider. At the beginning of the play it sounds almost like a fairy tale, â€Å"there was once an island†. It then twists this idea by saying, ‘if you believe it’. However it quickly shows us the real point and meaning of the play. The narrator comments on many different social members in this play and in the first narrator speech he makes a disparaging remark towards the unemployed, â€Å"everyone had a day’s work (which in those times was considered a blessing)†. He also comments on people’s attitudes in general towards the young and the elderly, â€Å"the old were looked after, as long as they didn’t outstay their welcome.† The young also were â€Å"respected as individuals – within reason.† This is so true in modern day societies. The young are not respected because they are seen as immature and the elderly because they are boring and frustratingly slow. The narrator’s first speech ends with â€Å"for, while they were not exactly happy they were not exactly unhappy either.† I think this highlights the fact that people in society are happy with their daily life being very mediocre. We put up with this because we are afraid of change. We sit on the same seat on the bus every day; we have the same routine when we get back from work. There are so many examples of these day to day rituals because we are unimaginative. The characters in the play are stereotyped defined by their language.

The Benefits of Global Positioning Satellites :: Expository Essays Research Papers

The Benefits of Global Positioning Satellites Navigation systems are becoming more and more popular in cars. In a world where society wants everything fast and easy, a system which allows you to program a location and quickly get directions is sure to be a success. Early versions of these navigating systems installed a computer hard drive into the car. These were rather expensive and also somewhat clumsy to operate. The new systems which are called Global Positioning Satellites run off of satellite dishes that the military monitors. These new GPS systems, as they are called, are extremely accurate as well as useful. They can track a car's location within about 30 feet. GPS originally started in rental cars and now are becoming more common in other cars. One of the most popular GPS systems is General Motor's OnStar system. OnStar not only offers the navigation aid like normal navigation systems, but also a wide variety of other features as well. It provides automatic theft notification which signals a call center allowing the vehicle to be tracked, automatic crash notification which alerts the call center when air bags are deployed, road-side assistance aiding travelers in finding the nearest repair center, and an in-vehicle emergency button which immediately contacts and OnStar operator. By stating your pin number to an operator, OnStar can automatically unlock your car if you lock your keys inside. It is backed by the company's policy of "hands on the wheel, eyes on the road" as well. OnStar has voice recognition as audio directions. In addition to the necessities of traveling, OnStar can help you find a hotel in the area you are heading, order flowers while driving, and even suggest certain restaurants you may want to eat at and m ake reservations while on the road. OnStar is a standard feature in all General Motors and some Acura vehicles. Customers receive one year of service for free and after that are billed a monthly fee. Though depending on the service package, the cost varies from $34 to $70 a month, OnStar manages to keep almost two million subscribers. Despite the luxuries OnStar and other navigation systems offer, there are factors which may still stop customers from subscribing. Though OnStar is rather quick at obtaining information, tests have shown that programs such as MapQuest beat OnStar at coming up with directions. OnStar needed nearly twenty-one minutes to calculate a 618 mile journey.

Extinction Of Dinosaurs :: essays research papers

Could an exploding star have been responsible for the death of the dinosaurs? This idea has become popular again as an explanation for the disappearance of the dinosaurs. An exploding star can blast material enormous distances into space. If this material reached Earth’s atmosphere, changes may have occurred that were harmful to life.   Ã‚  Ã‚  Ã‚  Ã‚  We call an exploding star a supernova. Nova is the Latin word for new, and in ancient times, when an exploding star was observed, people often thought a new star was being born. The plural form of nova is novae. So when we talk of more than one supernova, we say supernovae.   Ã‚  Ã‚  Ã‚  Ã‚  When a star has used all it’s nuclear fuel, the gravitational force that pulls the star’s material towards it’s center no longer has an opposing force to act against it. As a result the star collapses. A star that once had eight times as much matter as our sun and was 1,000,000 miles across, becomes a sphere only ten to fifteen miles across. As the star collapses, very small particles (called neutrinos) escape into space. After the star becomes a very small sphere, it explodes like a giant nuclear bomb and becomes a billion times as bright as our own sun. All kinds of matter and radiation are blasted into space. This matter and radiation travels through space at nearly the speed of light (186,000 miles per second)   Ã‚  Ã‚  Ã‚  Ã‚  Now, if one of these supernovae were to occur within about 130 light years of Earth, some scientists feel that life on earth would be drastically affected. Since a light year is the distance light travels in one year, 130 light years is about 760,000,000,000,000 (760 quadrillion miles!).   Ã‚  Ã‚  Ã‚  Ã‚  So, suppose a supernova had occurred sixty-five million years ago within 130 light years of Earth, how exactly would it cause the death of the dinosaurs? Some scientists think neutrinos and galactic cosmic rays would cause extremely high

Reading Strategies

Reading Strategies Worksheet †¢ How do you currently approach the weekly readings in the course? I approach the weekly readings with a lot of energy so that when I read the material it stays fresh in my mind. I also like to take notes as I read highlighting the main points in each paragraph. I approach my readings as if it were my job and take the information provided very seriously. I look at is as the tools to my trade and to not fully comprehend the text means that I can’t fully accomplish my goal of getting a degree. How might you incorporate three of the suggestions covered this week into your study time? I could incorporate some of the suggestions given to me by previewing my text. This could help tremendously because it helps you to get a view of what it is you are about to read and helps with recognizing things you already know. Another strategy is marking my textbook. This can help by letting me reference my notes rather than read through the entire material over again. One final strategy I could incorporate is readings in time blocks. This helps me to focus more on what I am reading so that I can keep the information I gain fresh in my mind. †¢ How might this plan help you accomplish your reading goals? This plan could help me accomplish my reading goals by helping me to focus and comprehend more. Also by increasing my reading level. This plan could help me to be more of a conscious reader and not just one who reads material and doesn’t retain any of the information. This can also be helpful by letting me skim over the text due to my note taking and mapping.

Psychology and education in the twentieth century Essay

The twentieth century was innovative in a multiplicity of fields, including psychology and education. The attempt to develop the understanding on how humans learn was a challenge upheld by a â€Å"huge and diverse cast of characters† (Harrà ©, 2005: p7), with some so prolific that they didn’t only affect the classroom but â€Å"have left an enduring mark on our understanding of ourselves† (Harrà ©, 2005: p7). For this essay, I will describe and reflect on the theories of Burrhus Fredrick Skinner and Jerome Bruner, particularly focusing on Operant Conditioning and Cognitive Learning and apply them to an educational setting. Jerome Bruner (1915-2016) is renowned as one of the most significant and influential cognitive and constructivist theorists of the twentieth century and specifically developed â€Å"the study of the mental processes of thinking† (Harrà ©, 2005: p49). His initial focus was the development of human cognition but psychology at Harvard, according to Bruner had become â€Å"centrifugal† (Bruner,1983: p252). In turn, this led Bruner to begin his exploration into child cognitive development, heightening the importance of categorization in learning as well as â€Å"challenge the old psychology in the latter years of the 20th century† (Harrà ©, 2005: p.60) Bruner was highly influential in educational thinking, especially after the release of his book â€Å"The Process of Education (1960)† that is now recognized as a classic. Himself and other cognitivist theorists such as Piaget were both interested in child development, and Bruner agreed with Piaget that biological organisation underlies cognitive development but queried whether age ranges were correct in his developmental stage theory and believed that â€Å"it paid insufficient attention to the role of social interaction† (Olson, 2005: p.25). Similarly to Bruner, I do not believe that a child’s age always indicates their level of understanding. Limited description is offered of a child’s learning necessities, capability level, or motivational influences; all of which will have an impact on their understanding. I believe that this is a notion that still hasn’t been explored deeply enough and has a negative impact on our education today, as some students are still failing as the curriculum is generalised â€Å"the exam boards adopt common ways of working† (Ofqal,2017). The Eminent Harvard Psychologist has contributed greatly towards psychology overall, but his works have been most recognized in education; he felt that it was substantial for a learner to attain the fundamental values of a subject – his theory generally expressed that learners develop new ideas and concepts based upon existing knowledge; correspondingly to Piaget, he used three phases to develop his theory on modes of representation (how a learner may think of an object). Each mode is foremost at different stages of development, but all are present throughout the process. The first stage (1-18 months), was termed â€Å"inactive†. Thinking is utterly based on the child’s physical actions rather than their internal thinking. This mode is continuously seen in the later years, an example of that would be when a child is learning how to get dressed for school or ride a bike. The second mode begins to develop when a child reaches 18 months and was named â€Å"iconic†, and is mainly obtained via pictures or icons. These are mainly based on the five senses (hear, touch, smell, visualise). In an educational setting, diagrams and/or illustrations are often useful when introducing a new topic. The third stage, mainly reached at the age of 6 is â€Å"symbolic† and is primarily based on the use of symbols. Language also serves the purpose of regulation in this stage; as children develop, they shift from being external to being internal in cognitive processes. Using language as a symbol is essential to develop the capacity to think in abstract terms. Based on this three-stage notion, Bruner recommended using a combination of concrete, pictorial and then symbolic activities which will lead into more effective learning. This remains true even for adult learners. The theory is conceptually useful in teaching, as it allows staff to engage with all learners regardless of their cognitive level. With a range of supplies (study materials, activities, and tools), a new topic can be taught easily as it can begin as a concrete representation, and eventually end as an abstract one. This also provides learners something they can return to if they come across any problems with the matter. A primary example would be to engross the learners to do physically create 3D shapes. The following exercise would be an illustration of a shape, and the names of the shapes would aurally be read out and explained by the tutor. Thirdly, the learners should discuss the concept of the lesson and discuss any findings. Not only is this a far more gradual and realistic way of learning, I believe it also encourages motivation; something Bruner felt strongly about â€Å"The act of grasping the meaning, significance or structure of a problem or a situation without explicit re liance on the analytic apparatus of one’s craft† (Bruner, 1966: p.) For Bruner, the purpose of education is not to impart knowledge, but instead to facilitate a child’s thinking and problem solving skills which can then be transferred to a range of situations. Bruner’s notions and concepts have been rejected and critiqued by other theorists. For example, Piaget trusts that patience is necessary to reach the stage where a child is ready, whereas Jerome Bruner believes that the speed of cognitive development process can be increased if necessary. Unlike Piaget who was â€Å"resistant to criticism, sticking to a fixed position in the face of theoretical objections and empirical refutations† (Harrà ©, 2005: p57), Bruner was â€Å"unafraid of words like mind, and expectation, and perception, and meaning† (Miller, 2003: p.142). Bruner places a broader focus on his theory and attempts to be more open-minded and take a variety of studies into account

Disney Movies

The negative influence of Disney movies on children Disney movies have a target audience of young impressionable children. Although Disney movies on first glance are entertaining and educational for the young mind it actually has many hidden messages that children do not realize are negative and believe that what they see is what is true. Disney movies contain a negative representations that are racist towards ethnic groups, sexism towards the behaviour and treatment of women, and construct false realities which are destructive to the human dignity.Disney movies contain stereotypical ideologies related to ethnicity that construct a negative representation. In many different Disney movies different ethnic groups are represented in different shapes and forms, some positive, others very offensive. As young children watch these movies they are exposed to all it's content and belive that what they see is true. Disney does not directly display the racism but make it so that it is infered. Specifically, in a Disney movie the black community is shown as hyennas.The hyennas are represented as noisy, rude, and disruptive. For instance, when a boy was walking down the street with his mother a group of black children were playing in the park. The boy told his mother that the hyennas were behind them. The boy who watched the movie was made to believe that when he hears a noisy group it clicks in his mind that they are of the black community. The young boy does not know that it is wrong as he was exposed to the Disney movie that made him believe that racist stereotype.By the same token, in another Disney movie the mexican community are represented as little chihuahuas with an accent and negative stereotypes. Likewise the asian community is represented in one movie as siamese cats with slender eyes. As a consequence children who watch Disney movies are exposed to many racist stereotypical ideologies that construct negative representations. Secondly, Disney movies contains neg ative ideologies related to norms of behaviour for genders and age. How Disney portrays gender in their movies is in one of the most negative ways.Young boys and girls will watch the movies and will learn not only how to treat the other gender but also stereotypes on their own gender. Children will also learn that age is not just a number, it defines who you are as a person. Disney movies show older men as wise, smart know it alls which is all not that bad but not a truthful statement. It also shows that older women are mean, villeanous, evil, and rude which is also a false statement. Disney labels stereotypes on age groups that children believe and associate in real life.Similarly, Disney labels portrays negative ideologies of the norms of behaviour of both men and women. In fact in a very famous Disney, â€Å"Beauty and the Beast† the stereotypes are very easily seen to an educated eye but to a childs eye it's just new information. In â€Å"Beauty and the Beast† ther e are many ideologies presented, a very obvious one is how the Prince Adam the Beast treats Belle, how Belle believes she can change the Beast. In the movie Belle is treated with huge amount of disrespect, being locked in her room and told to starve, getting abused physically and verbally.Belle also thinks that even though the Beast is mean and cold hearted she can change him in to a prince charming. When a child is exposed to how Belle is treated, how the Beast is such a powerful man, and how Belle still believes she can change him, the child will start to think like it is portrayed in the movie that women do not need to be treated properly, men are the dominant, strong and brave gender, and even though women are mistreated they will keep coming back in hope to change them.As a result, Disney movies portray negative ideologies to children related to norms of genders and how they are treated and how age affects the intellectuallity and personality. Lastly, Disney movies construct a false reality of this generations culture. By implementing all the different ideologies of race, gender, age, and many others a young child is easily influenced into believing that what he sees in his/her favorite disney movie is a reality of every day life.When a child learns negative ideologies such as stereotypes of ethnicity (like the boy who referred to a group of black children has hyennas as he remembered from a movie the laughing and noise they made) they start to believe that what happens in the film is also happens in reality. Young girls especially are the most influenced as in Disney women are portrayed as always cooking, cleaning, getting verbally, physcially and emotionally abused and just taking it.Young girls start to believe that it is a reality and it is their job to do those chores and it is acceptable to be treated poorly. Disney through their movies construct a false reality of how today's generation works and destructs the human dignity. In closing, Disney movi es contain a negative representations that are racist towards ethnic groups, sexism towards the behaviour and treatment of women, and construct false realities which are destructive to the human dignity.As a result of all the the negative stereotypes, young children who do not know any better than what they see in their favorite Disney are made to think that negative ideologies such as racism and sexism are acceptable in today's reality. As a consequence children are given a propaganda by disney that they can not deconstruct since they are so young and construct a misrepresentation of society. In brief, Disney movies negatively influence children.

SIWES Project in Computer Science Essay

1.1 Overview of SIWES SIWES refers to the employment of students nearing under-graduation in firms or organizations, which operate on activities related to the respective student’s major subjects. The course, CSC 3299 as offered in Ajayi Crowther University is a compulsory subject offered by every computer science student in the 2nd semester of the third academic year with the objective of enabling students to come into contact with real life applications regarding the knowledge and skills gained in both theoretical and practical courses of the university. The core courses of Computer Science offered by ACU are both theory and laboratory practical -based and aid in providing a theoretical concept or ‘base’ to the students so that they are equipped with sufficient knowledge for joining the work force after completion of under-graduation. SIWES on the other hand helps the students familiarize themselves with the experience of being employed in their field and effectively learning and applying the knowledge required by carrying out their activities in the offices and fields. 1.2 Objectives of SIWES The general objectives if SIWES are outlined as follows: Helping students break free from the theoretical world of ****books and class courses and leap into the real world of applications of knowledge. Enabling the students to effectively interact in a work environment within a hierarchy of employees. The efficiency in working in groups and under higher authorities is tested during this course. Helping students to express dependability, initiative, resourcefulness and professionalism in the tasks they are assigned. To evaluate the person’s ability to communicate and operate under pressure, if required. To help students enhance their creativity and efficiency in dealing with projects related to their field of study. To enable students to pick up skills from the experience and projects of other employees to apply in their own tasks. To enable the student realize their relative strength in a field with many practical applications and help students come out with final year projects that model real life industry challenges. 2.0 Origin of the Report This report has been prepared as a requirement of the internship program. The report was based upon the ICT department of the organization Nigerian civil aviation authority (NCAA). 2.1 ORGANISATION BRIEFS AND STRUCTURE OF NCAA Brief : Nigerian Civil Aviation Authority is the regulatory body for aviation in Nigeria. It became autonomous with the passing into law of the Civil Aviation Act 2006 by the National Assembly and assent of the President, Federal Republic of Nigeria. The Act not only empowers the Authority to regulate Aviation Safety without political interference, but also to carry out Oversight functions of Airports, Airspace, Meteorological Services, etc as well as economic regulations of the industry. Nigeria has just successfully passed through the ICAO Security follow-up Audit of May 2006 and the ICAO Universal Safety Oversight Audit in November 2006. Nigeria is now preparing for the American FAA IASA Category 1 Certification. With over 25 Airports, 30 Airlines, 590 Pilots, 19 Flight Engineers, 258 Air Traffic Controllers(ATC), 677 Aircraft Maintenance Engineers, 1103 Cabin Crew and 4 Aircraft Dispatchers, Nigeria now boasts of improved aviation infrastructural facilities at the Airports, state of the art navigational aids, modern weather forecasting equipment and highly skilled manpower to ensure safety and comfort of the flying public. Airlines have started bringing in brand new aircraft to the industry 737-700 new generation, Regional Jet CRJ 400/900, Dash 8-400Q, Business Jet/Turboprop, Helicopters, B777, Dreamliner B787, Jumbo Jet Boeing 747-400 series as well as brand new Regional Jet Embraer. 3.0 NCAA STRUCTURE Senior Management : Director General: Dr. H.O. Demuren Director of Airworthiness Standards: Engr. P. Ekunwe Director of Licensing: Capt. Adamu M****ia (Acting) Director of Operations and Training: Capt. A. N. Aliyu (Acting) Director of Aerodrome and Airspace Standards: Mr. Lawal Haruna Director of Air Transport Regulation: Ms. I. Sosina Director of Finance and Administration: Mrs. Elemanya Ebilah Director of Consumer Protection: Alh. Abdullahi Adamu Company Secretary/Legal Advisor: Mrs. A.A. Gbem Organizational Chart: 4.0 BRIEFS ON ICT DEPARTMENT 4.1 Our Goal To provide high quality, customer and staff-focused Information and Communication Technology support for efficient and value-added service delivery. 4.2 What We Do Our purpose is to ensure that our structures – such as all communication-based procedures for the NCAA – within and outside – conforms to standard ICT platforms and practices, carefully targeted to meet our goal. 4.3 Objectives †¢ To deploy modern-based ICT facilities that will become catalysts in the innovative processes of effective aviation safety within our air-space †¢ To embark on an on-going process in which to foster better information and communication access for aviation service users †¢ To provide the means by which information and communication knowledge is developed, stored, aggregated, manipulated and diffused within and outside the NCAA and to become the major transformational medium of aviation safety reformation †¢ To technologically support and enable NCAA’s full participation in the global economy 5.0 Responsibilities †¢ Advice on adoption of most efficiently and effective ICT policy †¢ Ascertain proper and smooth operations of computer systems at the headquarters †¢ Draw ICT and ICT-related Budgets †¢ Assess the impact of ICT in economic growth and development †¢ Drawing up specifications to facilitate procurement of appropriate computer hardware and software related features within the organization †¢ Supervise the installation and commissioning of computer network systems †¢ Contact point on all ICT-issues.(i.e. ICT Management) †¢ Represents the organization in all forums on ICT-related issues †¢ Coordinate training of staffs on computer systems in line with E-Government Strategy to build a proper ICT capacity within the organization †¢ Advice the organization on information security in the use of computers and Maintain important information and data backups CHAPTER 2 DESCRIPTION OF WORK DONE During my six months SIWES at NCAA, I worked extensively in the Network and maintenance unit, Where I gained a lot of experience in network environment and system maintenance. 6.1 NETWORK STRUCTURE OF NCAA: 6.2 SUMMARY ON THE NCAA NETWORK NCAA uses a domain to organize the network environment. Domains are groups of PCs on the same network and are a method to isolate communications between the members in the domain and the other data traffic.. Anyone in a domain can communicate with each other and out bound, however PCs not defined in the domain can not communicate with those in the domain. Basically the network starts from when the satellite in space sends radio signals down to the satellite dish receiver (ku-band, ka-band, c-band e.t.c). This satellite dish receiver is connected to the private port of the internet modem then the public port of the modem is connected to the ISA server which acts as the gateway to internet access. The ISA server is connected to a domain controller which controls the domain environment by granting anyone who has a registered account on the domain access to the internet recourse. I.e. anyone who does not have an account or valid log on credentials cannot use the internet. Domain controller can also be used to control the network environment by restricting the rights to chance setting on the workstation so that only administrative rights can alter settings. The ISA server is also connected to an antivirus server which monitors the automatic updates and downloading of update for all workstation in the domain with a specific antivirus used for the network installed on them. The ISA server is also connected to a 24 port switch which is connected to the different switch cabinet in each directorate of office buildings (since it is a 24 port switch it take a maximum of 23 directorates, another switch can be connected to the first switch in case of more buildings). Ever building has a cabinet where LAN (local area network) connections are distributed to different offices. The cabinet comprises of switches and patch panels. The patch panel is a device that is used as a repeater so that signals don’t get loss over a long cable. One of the cables that comes from the main 24 port switch goes to the patch panel then a RJ-45 cable is connected from the patch panel to the switch (mostly a 24-port switch) in the cabinet (in case of two switches  we have two patch panels.). The patch panel then distributes the connection in the office or to other offices in the building as LAN port where workstations can be connected to by the use of RJ-45 cable (workstations can also be connected directly to the switch). As for wireless connection, a wireless router or access point is placed at every passage way in each building. The wireless access point is either connected to one of the switches in the cabinet or the main 24-port switch.

The Future of Cybersecurity Essay Example | Topics and Well Written Essays - 1750 words

The Future of Cybersecurity - Essay Example As we have seen $14 billion has been invested by the U.S federal government to empower its security sector (Amoroso & Amoroso, 2007). This research aims to answer some of the important questions that are associated with cyber security. In this scenario, this paper attempts to answer the questions such as what changes need to occur in the cyber security industry of the future and why. And is cyber security becoming more important to national security than the security of kinetic weaponry? The outburst of Cyber Assault The countries which are currently attacking United States include China and Russia. In fact, the chances of cyber security attacks have increased to a huge extent from these two nations because of their original revival in the global economy. The United States has been accusing both China and Russia of current attacks that the United States has been experiencing. The current technological advancement has greatly influenced several nations which have mainly exposed China, United States, UK and Bangladesh. It is quite expected that physical defense associated with countries particularly talking about USA will be affected which mainly with cyber terrors. Threats for controlling systems can be associated from various resources especially antagonistic governments, terrorist associations (staysafeonline.org, 2013). Additionally, for ensuring confidentiality and privacy in the informatics, it is exceedingly recommended that there should be a national level association to demeanor the in vogue studies and prepare reports on issues in the works at the crossroads of cyber attacks and privacy, society level suggested boards that would help speak to these issues from local or community perspectives. In addition, there is also a risk that even the restricted public cyber attacks that have been modeled after the ethics committees to take in hand the explicit situations concerning health data and privacy should be working in order to preserve the restrictions rel ated to the field of cyber security. In this scenario, some of the major suggestions regarding implementation of security measures to deal with these cyber attacks include adopting the restricted, well defined, well practiced and fruitful public security requirements, including a focused assessment of security attentiveness for all public systems, and contemplation for split funding of the work compulsory to achieve ample security. It is an admitted fact that securing the rights of the people and retaining their due confidence is the responsibility taken up by the government and this has been very intensely regulated by institutions (govtrack.us, 2012). President Obama perception on Cyber Attacks A Cyber security executive orders were issued by the president of the U.S.A, Barack Obama, drew the attention by proposing policies that could defend the country from the current torment of cyber attacks

It Week8 Assignment Example | Topics and Well Written Essays - 500 words

It Week8 - Assignment Example However, the old network, IPv4, cannot be done away with until the transition period is complete (Venkata et al., 2012). The benefits that IPv6 offers surpass the limitations that IPv4 has. For instance, the new IPv6 makes it possible to have a plethora of IP addresses as opposed to IPv4. The burgeoning protocol has 128 bit addresses as compared to IPv4, which only has 32 bit addresses. The bit addresses that IPv6 uses enable the availability of numerous IP addresses. In addition to this, IPv6 eradicates the need for network address translation (NAT) which is present in IPv4 resulting in better peer-peer networks connectivity. Further, IPv4 presents security issues, which IPv6 eliminates as it promotes interoperability between myriad implementations (Venkata et al., 2012). Venkata, P., Reddy, P., Mohammed, K., Ali, I., Sandeep, B., & Ravi, T. (2012). Importance and benefits of IPV6 over IPV4†¯: a study. International Journal of Scientific and Research Publications, 2(12), 1-2. Data Definition Language (DDL) refers to statements that define the schema or database structure. For instance, CREATE – creates objects, ALTER – alters the database structure, DROP – deletes objects, COMMENT – adds comments to the dictionary of date, and RENAME – Renames database objects. DML refers to Data Manipulation Language, which are simply statements that manage data within schematic objects. For instance, SELECT – helps in retrieving data, UPDATE – updates data already present in a table, and CALL – Calls Java or PL/SQL. Data Control Language (DCL) includes commands such as GRANT. It mostly deals with permissions, rights, and additional controls of the database. SQL Server 2012 relies on the above SQL commands for interaction. Transact-SQL presents as central in sending and receiving communication with the SQL server (Microsoft, 2006). Distributed File System (DFS) enables administrators to make a group of shared

The role of arbitration in settling foreign invetment related Dissertation

The role of arbitration in settling foreign invetment related disputes' - Dissertation Example It will be argued that despite the lack of an international convention or codification of investor-state FDI law, customary law and the doctrine of fair and equitable treatment as interpreted by arbitrators has inspired sufficient confidence in arbitration and as such, FDI. It will therefore be argued that the role of arbitration as a method of resolving ISA in FDI relate disputes is very important to promulgating FDIs. To substantiate this hypothesis, this dissertation will examine and analyse the rapid growth of BITs, the fair and equitable treatment clause and the arbitration clauses typically included in BITs. An analysis of resulting arbitration awards will also be conducted. The provision for institutional and ad hoc ISA in BITs will also be examined. Contents Abstract 2 Contents 3 Introduction 5 I.Research Questions 7 II.Statement of the Problem 8 III.Significance of the Study 10 IV.Aims and Objectives 11 V.Research Methods and Designs 11 A.Research Methods 11 B.Research Desig n 13 Chapter Two 14 The Investor State Relationship 14 Introduction 14 I.Investor/State Relationships 14 A.Definition of Foreign Direct Investment 14 B.FDI and Investor-State Relations 17 II.Issues Arising in FDIs Between the Foreign Investor and the Host State 20 A.The Risk of Expropriation Without Compensation 21 B.The Need For Fair and Equitable Treatment 23 C.The Risk of the Host State Changing the Regulatory Framework Once The Investment is Made. 26 D.The Risk of Contract Breaches and Breaches of Other Promises and Violations of International Law 27 III.International Investment Treaties 28 A.Compensation 30 B.Currency Control 31 C.Non-discriminatory Treatment 32 D.Full Protection and Security 35 E.Umbrella Clauses 36 F.Minimum Treatment Standard 37 G.Fair and Equitable Treatment 39 Conclusion 42 Chapter Three 44 Investor-State Arbitration: Substantive and Procedural Laws 44 I.Investor/State Arbitration: The Washington Convention 44 II. Arbitration Decisions 49 Conclusion 60 Cha pter Summary 61 Chapter Four 62 Findings/Conclusion 62 Findings 62 Conclusion 65 Bibliography 67 Chapter One Introduction Over the past 20 years, the number of FDI treaties have tripled.3 Since the 1970s the rate of growth of FDIs has eclipsed that of the growth of worldwide exports by double. This trend continues today.4 The proliferation of FDI is attributed to the â€Å"widespread liberalization of the FDI regulatory framework† as well as advancement in information technologies and the intensification of business competition. A majority of states have implemented institutional and policy reforms that appeal to FDI and have improved treatment and protection standards. These changes reflect the popular view that FDIs are associated with the introduction of capital, skills, technology, employment and access to markets. The main objective in implementing foreign investment treaties, particularly BITs is to let investors know that their investments will have the benefit of lega l protection and to encourage the inflows from FDIs.5 By year end 2010, the number investor/state arbitration (ISA)

Machiavelli's The Prince Essay Example | Topics and Well Written Essays - 1250 words

Machiavelli's The Prince - Essay Example 7, 2006) These principles have become insightful and meaningful political policies in the 16th century onwards in the European society. (http://www.123helpme.com/view.aspid=23518, Nov. 7, 2006) Although Machiavelli did not state directly how some European societies had failed in ruling them, he had specifically implied the thought through several examples that were presented in the book. But, The Prince did not, nevertheless, forget to point out those rulers who were worthy of praise in delivering the best principalities to its people. As each ruler change, the challenges that he faces also changes. The more that the society looks forward to modernization, the more that the ruler meets a challenging and a more demanding society. Moreover, the challenges and his reactions to these challenges at the same time depend upon how he acquired the principality. Therefore, the newer the ruler becomes, the more difficult are the problems that he faces. "I say, then, that in hereditary states accustomed to the rule of their prince's family there are far fewer difficulties in maintaining them than in new states; for it suffices simply not to break ancient customs, and then to suit one's actions to unexpected events; in this manner, if such a prince is of ordinary ability, he will always maintain his state, unless some extraordinary and inordinate force deprive him of it; and although it may be taken away from him, he will regain it with the slightest mistake of the usurper."(Machiavelli, p. 8) Machiavelli's conclusions were based from his experiences and observations from the previous rulers that he had encountered. Furthermore, in order for the ruler to convene the challenges of the modern society such that of the European society, a set of values is needed to be put into practice. But coping up with these problems, or rather overcoming them still depends upon how they had acquired the principality. One of the most significant points Machiavelli had stressed out were those of the different policies or strategies that a ruler may employ in developing a good society. The ruler's ability to exercise his power should be taken into account, as well as his ability to implement rules in the community. This may even encourage him to adopt new strategies in exercising his power up to an extent where he will be able to keep a hold on to the society he rules. There are however, traditional values that are found to be appropriate if applied in the modern society. Every principality should be governed differently such that every ruler faces his own difficulty in ruling the state. Still, depending on the ways in which the ruler had acquired the principality, there is a need for him to examine the situations and the values that he should practice in order to appropriately direct the society, and at the same time save it from his enemies. "As I have said, when those states that are acquired are used to living by their own laws and in freedom, there are three methods of holding on to them: the first is to destroy them; the second is to go there in person to live; the third is to allow them to live with their own laws, forcing them to pay a tribute and creating therein a government made up of a few people who will keep

Discuss the view that the differences between the German and Japanese Essay

Discuss the view that the differences between the German and Japanese economic institutions are so great that they cannot be viewed as being part of the same family of economies - Essay Example Since these companies do not need to operate in a government controlled environment, they have an access to an educated and trained labour force (Noel, 2004, p. 3; Pavitt, 1999, p. 5). The economies of Germany and Japan are two major examples of coordinated market economies (CMEs) in the world. Unlike the situation in United States and United Kingdom, these nations do not implement high-end regulations in their bank structure primarily due to the informal structure of organisation. However, despite the integral business environment being the same, many-a-times it is difficult to conceive them as part of the same group due to the diverse nature of their economies. The present paper takes up the issue and tries to figure out the extent to which the German and Japanese economic institutions differ from each other. Corporate governance in economic institutions located at Japan and Germany are almost similar to each other. Institutions in these nations are characterised by senior managers sitting at the head of the power unlike in case of liberal market economies, where the culture of corporate governance is seldom found. The shareholders are the ultimate owners of the organisations, although no corporate board structure is present in them. Though the strategies which these nations abide by have rendered them to a position much behind that of USA, the financial institutions of the former nations are believed to be fast picking up with those indigenous to the latter (Baums, Buxbaum & Hopt, 1994). Corporate governance in these nations is strengthened more due to the emphasis that company goodwill is being paid rather than in case of liberal market economies like the USA where people are more concerned about the final pay-off only (Jackson, 2005). Germany had been a capitalist at its heart at the time of unification. It had been one of the most popular of

Healthy Woman Check Ups, Do they make a difference Essay

Healthy Woman Check Ups, Do they make a difference - Essay Example It is important for women to get regular check- ups, because screening tests, such as mammograms and Pap tests, can find diseases early, when they are easier to treat. Some women need certain screening tests earlier or more often than other women. Screening and routine care can help women lower their risk of many health conditions including heart diseases. National Women’s Check-up Day which occurs every 14th of May was established by the U.S. Department of Health and Human Services’ Office on Women’s Health to encourage women to visit health care professionals to receive or schedule check-ups and promote regular check-ups as they are vital to enable the early detection diseases. With today's busy lifestyles, finding time to visit the doctor can often be difficult but it is important not to forget about our health. Regular health check-ups are important for women. Even in the absence of symptoms, many physicians recommend routine, yearly doctor visits and physica ls for females of all ages. A full check-up for women includes a comprehensive work-up for general health, including heart diseases, cholesterol, diabetes, major organ functions, osteoporosis and common cancers like liver and colon cancer. Specifically designed for women, the plan also screens for breast, ovarian and cervical cancers as well as pelvic disorders. Physicians integrate the information you provide from your symptoms, past health problems, physical examination and testing to detect disease or a risk of disease. If you feel well and have a normal exam, it's likely you are healthy. Unfortunately, many conditions can escape detection even with the best medical care. Which exams and screenings you need depends on your age, health and family history, and lifestyle choices such as what you eat, how active you are, and whether you smoke. Breast cancer screening aims to detect the disease early in women and thereby reduce mortality from breast cancer. It may not be cost-effectiv e to screen all women equally often, but rather to allocate resources disproportionately across women at different risks of developing breast cancer. This disease burden can be reduced if cases are detected and treated early. Pap smear for cervical cancer, allow the early identification of cancer or pre-cancer before signs are recognizable [PCND, 2008]. Screening for breast and cervical cancer are strongly related with a reduction in cancer mortality [Kerlikowske et al. 1995]. Evidence-Based screening plans and European guidelines recommend a mammography every 2 years for women aged 50-69 and Pap test every 3 years for women aged 25-64 [Perry et al. 2006, ACS, 2011]. Socioeconomic factors were shown to be strongly related to the use of preventive services [Lorant et al. 2002]. Disparities in the utilization of female screening were widely identified. Comparative studies on the use of preventive services in Europe showed inequalities in the participation to screening programs, althou gh the size of the inequality varied among countries [Palencia et al. 2010]. Women with lower health literacy are less likely to carry out routine cancer screening. Ethnic minority, old age and low socioeconomic status are all accompanied by a low chance of undergoing cancer screening procedures [Ackenson, 2007]. In the US characteristics associated with lower rates of Pap test use included low family income and low educational

Price discovery in American and British Property Markets Essay

Price discovery in American and British Property Markets - Essay Example On the other hand, real-estate taxes accounted for 17.1 per cent of home-owners' housing costs in Britain in 1983, compared to only 7.6 per cent in the United States. These home-ownership costs provide a simple cash-flow comparison of family housing cost, but they do not take into account a variety of other important factors, including, most importantly, the impact of mortgage interest tax relief and the appreciated value of the house. The results suggest that actual cost is extremely sensitive to the rate of appreciation. However, using the average annual appreciation over the 1978-83 period, we calculate that, as a percentage of income, the real annual cost of home-ownership (excluding property tax and maintenance) was significantly lower in Britain than in the United States. Indeed, given that interest rates were lower than the rate of inflation of house prices, the real annual cost of purchasing a new home in Britain in either 1981 or 1983 was actually negative.

Bystanders need to make a change and take action Essay Example for Free

Bystanders need to make a change and take action Essay â€Å"You can`t wake person who is pretending to be asleep†-Navajo Proverb People act as if nothing is happening when they do not want to face the reality of the situation by pretending to be unaware or unsure despite being presented with the evidence. Many people now a days, perform actions which may seem like they are participating in an activity but in reality they are just watching. People do not focus on the situation itself, but they focus on their surroundings. They understand that they might be in a difficult position although they try to avoid it. Some situations where humans experience themselves being in one place physically and having themselves in a different spot mentally are when people are being bystanders. Bystanders are people who are present in an event or incident but do not participate or act upon it. Bystanders have always been a part of the world’s natural occurrences. The bystander effect has occurred in history intensively up to this period of time. The bystander effect has been present in the Holocaust, the Partition of India and Pakistan and Barack Obama being appointed as the first African-American president. The bystander effect occurred all the way back to the 1900’s, during the time of World War 2. There was a destructive event that took place, it was called The Holocaust. The Holocaust was a great devastation sacrifice completed with fire. It was systematic mass slaughter of European Jews by the Nazi government and advocators. During this period of time, 6 million lives were taken. They were at their most efficient from April to November 1942 – 250 days in 2 which they murdered two and a half million Jews (http://www.facinghistory.org).. The governments of the United States, Britain, and the Soviet Union even made a joint statement acknowledging the mass murders for the first time. Yet, they continued to do nothing to stop or prevent more innocent deaths (http://www.facinghistory.org). The allied nations were aware of the deaths of the millions of innocent Jews but being informed about the scenario they continued to avoid the situation. Being people with higher authorities, the allied nations could have prevented or stopped this disaster from taking place. But they did not want to get themselves into a problem and create conflicts for their own countries. They were afraid that if they did not support the bully, they would be the next  victim. As innocent people were getting murdered in Germany, in India near that same period of time innocent people were being raped. In August 1947, the partition of British India took place. This event was life altering for millions of people. After the British parted from India, the creation of two countries raised India and Pakistan. This catastrophe was known for the abduction, rape and abuse towards women. In 1950, Menon and Bhasin wrote, the â€Å"official estimate† for numbers of abducted women stood at 50,000 Muslims in India and 33,000 Hindus and Sikhs in Pakistan (http://www.womenundersiegeproject.org). Women of different ethnicities, age and social classes were all victimized, raped and tormented. The men would also publicly molest the women to make them feel traumatized and disgraced, and people would just watch the awful sin like it is casual and not do anything to stop what is happening. The stories of these abductions and rapes caused panic; in many rural areas familie s reportedly killed their female children to save them from being defiled. Patel recounts numerous incidents of beheading, drowning, burning, and execution by the male head of family in order to â€Å"protect his women†Ã‚  from the threat of dishonour (http://www.womenundersiegeproject.org). People would just stand around and watch men rape women. But nobody did anything, they just stood and patrolled. They watched and encouraged, because she was the opposite religion, she was the enemy. People were discriminated based on their race, culture and religion and currently are being victimized for the same reason. On November 8, 2008 Barack Hussein Obama was elected the 44th president of the United States. This victory introduced many hardships into Obama`s life in views of him being the first ever African-American president of the United States. Because this was a racial alteration in many people’s lives, he was verbally and emotionally attacked with racial violations. Obama has also dodged numerous racist attacks from conservative protestors and personalities. Last year, a group sang Bye Bye Blackbird and waved signs reading 47 percent Negro and Impeach the half-white Muslim at one of his speaking events (http://www.usnews.com). In this scenario, there was persistent name calling related to colour, ethnicity, culture or faith. There were many points where hurtful behaviours, both physical and  psychological, made them feel unwelcome, powerless or worthless because of their colour, ethnicity, culture or faith. There were malicious messages and letters sent to Obama and people just continued and joined the others. They thought that since he is the first African American president in the United States, he should not deserve the same equality of right as the pervious white presidents. People trended by making fun of him, and no one did anything to stop it and it still continues to present days. There are many occurrences in life, when people just stand around and observe a situation but do not do anything to stop it, they do not act upon it. The human species is aware that  if they do not stop such catastrophes; they will give others a chance to have a negative perspective on other cultures, ethnicities, and races. Not making this okay, because it will cause many riots in the future. It is time,that bystanders start to make a change and take action for the right thing. Work Cited Brainy Quote, (2014), Navajo Proverb Quotes; Brainy Quote, Web. Feb, 24, 2014. Holocaust Bystanders and Upstanders. Aug 2014. Press, Web. 24 Feb. 2014. . India-Pakistan Partition. 14 Sep 2013. N.p., Web. 24 Feb. 2014. . Obama racism. 2008. United States Publishers, Web. 24 Feb. 2014. . Obama Threat. 2009 . N.p., Web. 24 Feb. 2014. .

Linguistics research Essay Example for Free

Linguistics research Essay 1. Linguistics: Linguistics is generally defined as the scientific study of language. 2. Phonology: The study of how sounds are put together and used in communication is called phonology. 3. Syntax: The study of how morphemes and words are combined to form sentences is called syntax. . 4 Design features: it referred to the defining properties of human language that tell the difference between human language that tell the difference between human language and any system of animal communication. 5. Psycholinguistics: The study of language with reference to the workings of mind is called psycholinguistics. 6. Language: Language is a system of arbitrary vocal symbols used for human communication. 7. Phonetics: The study of sounds which are used in linguistic communication is called phonetics. 8. Morphology: The study of the way in which morphemes are arranged to form words is called morphology. 9. Parole: it referred to the actual phenomena or data of linguistics. V. Answer the following questions as comprehensively as possible. Give examples for illustration if necessary: 1. Language is generally defined as a system of arbitrary vocal symbols used for human communication. Explain it in detail. First of all, language is a system, because Elements of language are com ­ bined according to rules. Secondly, language is arbitrary because there is no intrinsic connection between form and meaning, or between the sign and what it stands for. Different languages have different words for the same ob ­ject in the world. This fact is a good illustration of the arbitrary nature of language. This also explains the symbolic nature of language: words are just Symbols; they are associated with objects, actions, ideas, etc. by conven ­ tion. Thirdly, language is vocal because the primary medium is sound for all languages, no matter how well developed their writing systems are. The term human in the definition indicates that language is possessed by human beings only and is very different from the communication systems of other living creatures. The term â€Å"communication means that language makes it possible for its users to talk to each other and fulfill their commu ­ nicative needs. 2. What are the design features of human language? Illustrate them with examples. 1) Arbitrariness As mentioned earlier, the arbitrary property of language means that there is no logical connection between meanings and sounds. For instance, there is no nec ­ essary relationship between the word elephant and the animal it symbolizes. In addition, different sounds are used to refer to the same object in different languages, and even within the same language, the same sound does not refer to the same thing. However, language is not entirely arbitrary. There are words which are created in the imitation of sounds by sounds, such as crash, bang in English. Besides, some compound words are also not entirely arbitrary. But the non-arbitrary words are quite limited in number. The arbitrary nature of language makes it possible for language to have an unlimited source of expressions. 2) Productivity Language is productive or creative in that it makes possible the con ­ struction and interpretation of new signals by its users. This is why they can produce and understand an infinitely large number of sentences, including sentences that they have never said or heard before. They can send messages which no one else has ever sent before. Productivity is unique to human language. Most animal communication systems appear to be highly restricted with respect to the number of different signals that their users can send and receive. 3) Duality The duality nature of language means that language is a system, which consists of two sets of structure, or two levels, one of sounds and the other of meanings. At the lower or the basic level, there is the structure of sounds, which are meaningless, discrete, individual sounds. But the sounds of language can be combined according to rules into units of meaning such as morphemes and words, which, at the higher level, can be arranged into sentences. This duality of structure or dou ­ ble articulation of language enables its users to talk about anything within their knowledge. No animal communication system has duality or even comes near to possessing it. 4) Displacement Displacement means that language can be used to refer to things which are present or not present, real or imagined matters in the past, present, or future, or in far-away places. In other words, language can be used to refer to contexts removed from the immediate situations of the speaker. Animal calls are mainly uttered in response to immediate changes of situation. 5) Cultural transmission Human beings were born with the ability to acquire language, but the details of any language are not genetically transmitted or passed down by instinct. They have to be taught and learned, but animal call systems are genetically trans ­ mitted. 3. How do you understand the distinction between a synchronic study and a diachronic study? The description of a language at some point in time is a Synchronic study; the de ­ scription of a language as it changes through time is a diachronic study. A synchronic study of language describes a language as it is at some particular point in time, while a diachronic study of language is the study of the historical development of language over a period of time. 4. Why does modern linguistics regard the spoken form of language as primary, not the written? First, the spoken form is prior to the writ ­ ten form and most writing systems are derived from The spoken form of lan ­ guage. Second, the spoken form plays a greater role than writing in terms of the amount of information conveyed and it serves a wider range of purposes finally, the spoken form is the medium through which we acquire our mother tongue. 5. What are the major distinctions between langue and parole? The distinct, ion between langue, and parole was made by the famous Swiss linguist Ferdinand de Saussure early this century. Langue refers to the abstract linguistic system shared by all the members of a speech community, and parole refers to the realization of langue in actual use. Langue is the set of conventions and rules which language users all have to follow while parole is the concrete use of the conventions and the application of the rules. Langue is abstract; it is not the language people actually use, but parole is concrete; it refers to the naturally occurring language events. Langue is relatively stable, it does not change frequently; while parole varies from person to person, and from situation to situation. 6. (1) What if there were no language? (2) What if there were only one language the world over? (3) What can we learn from this Bible story? Language is powerful as a tool of human communication. 7. (1) What measures do you suggest for protecting dialects as well as languages? (2) Do you think that someday people all over the world will speak only one language, or someday no dialect will exist? 8. Can our pets learn human languages? Why or why not? No. They are genetically not endowed with the 9. What role does body language play in language commun